Vortex PR has been pleased to work with many smaller clients who are new to the world of Public Relations.

THE OBJECTIVE OF PR
One of the key roles of Vortex PR is to help editors create visually interesting publications with exciting and informative editorial as this is their role in life. Achieve this and, along the way, our client companies get editorial coverage that builds the brand image of the company. This results in new leads, increased loyalty with existing customers -- as it reinforces that they made the right buying decision -- and creates a better reception for salesmen as their company is familiar and trusted.
BUILDING THE BRAND
Just like writing a novel, the communications plan for a company needs to be planned in advance with chapters, characters and plot.  This ensures that a company has the consistent messaging and strong storylines needed to create a memorable brand image. Vortex PR is very experienced at creating such plans and shaping the story of a company. Often, high technology companies are too close to their technology to be able to see the overall story and that is where the external perspective, in conjunction with technological understanding that Vortex PR provides, proves invaluable.
OUR AIM FOR YOU
Our aim is to become an integral part of your company so that we understand your dreams and aspirations as well as your technology.  The success of this customer-intimate approach can be seen for the longevity of working with clients -- seven years is typical and our record is fourteen years -- and the fact that most of our new business is from recommendation by existing clients or contacts moving to new companies.
Part of the secret of this longevity is that clients have a single point of contact -- Nigel Robson -- with twenty one years of wide ranging PR experience to draw upon.

A first time client...

"We were already using a UK Public Relations firm who claimed expertise in the high tech sector. After their 'start-up' budget was exhausted, all they had produced was a press kit."

"I met up with Vortex PR through Tally Systems, who we were working with. Tally asked me if I could help them at a Press meeting that Vortex had arranged. I had a first hand opportunity to watch Nigel Robson in action and immediately understood how little our own PR agency were actually doing for us. In fact, we were simply paying a monthly retainer for nothing."

"After Vortex PR came on board, our Press exposure went screaming up. Nigel immediately arranged product reviews with several IT journals, as well as free CDROM coverage on all leading UK PC publications."

Tim Hayes
PRESIDENT
IT-Map International